Wissam Bou Assi

Wissam Bou Assi

Senior principal

Public Sector & Operating Models

GCC Hub

Wissam Bou Assi is a Senior Principal at Beyond Group, where she focuses on public sector strategy and operating models. Wissam’s extensive experience has been instrumental in helping public sector entities across diverse sectors achieve their strategic growth objectives. She specializes in quality assurance, performance management, and the design of innovative solutions for organizational enhancement, ensuring that public sector organizations are equipped to meet evolving challenges.

Wissam has dedicated the majority of her career to working within the GCC region, providing regional insights into public sector performance management and helping governments align their strategic plans with organizational goals. Her expertise in developing and executing monitoring tools, KPIs, and management frameworks has driven impactful changes across various government entities, fostering a culture of continuous improvement and operational excellence.

At Beyond Group, Wissam leads high-profile projects that focus on crafting agile project management tools and integrating new technologies to enhance public sector operations. She has guided the design and implementation of digital platforms, overseeing the service design and execution process with a focus on user experience and communication strategies to promote public engagement. Wissam’s ability to craft clear, targeted communication strategies has enabled her clients to effectively introduce new management tools and platforms, ensuring smooth adoption across different sectors.

In addition to her strategic consulting work, Wissam has spearheaded comprehensive knowledge transfer programs, empowering public sector clients to enhance organizational learning and capacity development. Her work has enabled governments and institutions to optimize their internal processes, build institutional resilience, and achieve sustainable growth.

Wissam holds a Bachelor of Fine Arts in Graphic Design from the American University of Beirut and is recognized for her ability to balance technical expertise with a keen understanding of public sector dynamics, making her a trusted advisor in driving operational transformation across the region.